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Strategic Brand Management MKT5214 L, Ahmed Zafar
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Bang College of Business
Department of Marketing
MKT5214 L, Ahmed Zafar
Week 5: Feb 21-27
Lecture 4
Lecture 4
Branding lecture 4
Click
Choosing Brand Elements to Build Brand Equity (1).pptx
link to view the file.
◄ Quiz 1
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Assignment 5: Case #5
Quiz 1
MKT5214 L, Ahmed Zafar
Introduction to the course
Week 5: Feb 21-27
Chapter 2
Chapter 3
Chapter 4
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