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Strategic Brand Management MKT5214 L, Ahmed Zafar
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Bang College of Business
Department of Marketing
MKT5214 L, Ahmed Zafar
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Introduction to the course
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Week 5: Feb 21-27
Assignment 5: Case #5
Quiz 1
Lecture 4
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Chapter 2
Chapter 3
Chapter 4
MKT5214 L, Ahmed Zafar
Introduction to the course
Week 5: Feb 21-27
Chapter 2
Chapter 3
Chapter 4
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