Persuasive Communication JMC2704 L, Kazhimuratova Saltanat

The JMC2704 Persuasive Communication course helps students explore the multifaceted forms of persuasion and argument implemented in today’s complex and highly-networked world. 

The objectives of this course are to enable students:  

• understand the theoretical bases of persuasive communication; 

• analyse, design, and deliver persuasive messages in a variety of contexts; 

• critically reflect upon the ethical obligations and challenges of persuaders; 

• оbsеrvе аnd critiquе the effесtivenеss of persuasive strategies; 

• develop sensitivity towards attempts of persuasion; 

• analyse the impact persuasive messages have on the target; 

Course name: Persuasive Communication 

Schedule: 10:00-11:15, Mondays-Wednesdays
Class meeting hall: #116/Valikhanov bld.

Email address: saltanat@kimep.kz

Office hours: Mondays, 12.00-13.00  or by email appointment;