Special Topics in Journalism and Communication: Platforms and Media Business Models JMC4690.21 L, Aqarabi Mehdi

In the ever-evolving landscape of media, communications, and journalism, there has been a significant shift in focus over the years. While the early studies primarily concentrated on content creation and production methods, the emergence of the 1990s brought a paradigm shift in scholarly exploration. Scholars started recognizing the managerial aspects of media organizations, leading to the birth of Media Management as a prominent field of study.

What sets the media market and media companies apart are their unique characteristics, necessitating the development of specialized business and revenue models that cater to the diverse needs of stakeholders. The advent of the internet and the subsequent rise of Web 2.0-based platforms further revolutionized the media industry, giving rise to a myriad of innovative business models that diverged from traditional approaches.

This comprehensive course is specifically designed to familiarize students with media-related business models. It is structured into three engaging sub-sections. 

• The first section delves into the fundamentals of the Business Model Canvas, providing students with a versatile framework for designing and conceptualizing various business models. 
• In the second section, we embark on an exploration of traditional media business models, shedding light on their strengths, limitations, and the industry's historical context. 
• Finally, in the third section, we dive into the captivating realm of the platform economy, examining how this novel business model has reshaped the media landscape and disrupted conventional paradigms.

Through a captivating blend of theoretical knowledge, real-world case studies, and interactive discussions, this course equips students with the essential skills and insights to navigate the intricate new world of media.