|
 Topics for final presentations |
2.Making presentations: the art of presentations 3.Passing an interview: writing CV and Job interviewing process 4.Corporate culture: best practices of successful companies 5.Personal branding: how to build your image 6.Business Etiquette 7.Communication in social media (e.g. Instagram, tik-tok, Linkedin, Facebook) 8.Emotional intelligence in teams |
|
Criteria for presentation |
|
|
Syllabus Summer 1, 2022 |
|
|
| Resources: books, articles |
 Business Communication Today - coursebook |
|
|
 Guide to managerial communication. Mary Munter |
|
|
Planning your presentation |
|
|
| Introduction_May 30-June 3 |
 Academic Writing vs Business Writing |
|
|
You-attitude approach |
Write two messages to two different audience (you choose) |
|
| Topic 1. Introduction to Business Communication |
 Lecture 1. Achieving success through effective Business Communication |
|
|
Templates_Business Letter&Strategy Memo |
|
|
Effective and poor email examples |
Slides 8 and 9 Compare two examples of written emails: More examples in Chapter 1 (pp.45-46, 63- 64) |
|
 Example 1 Letter to students: San-Diego Zoo trip |
|
|
| Topic 2. Week 2: June 6-June 9. Mastering Team skills and Interpersonal communication |
EXCEL INDUSTRY_CASE 1 for June 2-3 |
|
|
Lecture 2. Mastering Team skills |
|
|
Sample_Business Letter |
|
|
Sample_Business Strategy Memo |
|
|
 Writing Business Letter_video recording |
|
|
Writing Communication Strategy Memo |
|
|
Excel Ind_discussion |
|
|
| Topic 3. June 13-June 16. Supportive Communication. Coaching and Counseling |
Supportive Communication |
|
|
Checking your responses |
|
|
| Topic 4. Planning, Writing and Completing the business messages |
Recording of Guest speaker's presentation: Linkedin level-up skills. Guest speaker: Zhama Ryskulova |
|
|
Planning business messages |
|
|
| Topic 5. Writing Routine and Positive Messages |
Writing Routine and Positive Messages |
|
|
Spartan Ind. case |
|
|
| Topic 6. Writing Negative Messages. Practice |
Writing Negative Messages |
|
|
Articles McKinsey Company |
Leadership in crisis Responding to coronavirus |
|
| Topic 7. Writing Persuasive Messages |
Persuasive Messages |
|
|
Steve Jobs speech "How to live before you die" |
|
|
Looking at persuasive specific techniques in speech |
|
|
Michelle Obama's speech moves many to tears in Charlotte: |
|
|
One of the Greatest Speeches Ever by Oprah Winfrey (Law Of Attraction): |
|
|
Put God First - Denzel Washington Motivational & Inspiring Commencement Speech |
|
|
All right! All right! All right! Matthew McConaughey at Oscar ceremony |
|
|
| Topic 8. Communicator's strategy. Persuasive speeches |
Communication strategy |
|
|
| Topic 9. Speaking Verbal Structure: Making and Delivering Presentations |
Speaking Verbal Structure |
|
|
Making Presentations as Steve Jobs: Video |
|
|
Pr. Rosling "Washing machine" (Karolinska University, Sweden) |
|
|
How to open and close presentation |
|
|
| Topic 10. Writing CV and cover letters |
Writing Resumes |
|
|
CV and resumes_samples |
|
|
| Topic 11. Job application process |
Lecture 16. Application process |
|
|
Cover letter. Source from Purdue University |
|
|
| Topic 12. Devil wears PRADA. Business Communication issues in the movie. Deadline - 23 November 2020 23:59 |
Assignment. useful phrases. possible topics for discussion |
|
|
Non-verbal communication |
|