Studies on media, communications, and journalism were for a long period of time mainly focused on content and its means and methods of production. Starting in the 1990s, however, scholars began to pay attention to the managerial aspects of media organizations, which later on resulted in the formation of Media management as a major.
The special characteristics of the media market and media companies call for the formulation of specific business models and revenue models that can benefit stakeholders. At the same time, the rise of the internet and Web 2.0-based platforms has created a variety of new business models to emerge which vastly differ from the traditional ones.
This course is designed to introduce media-related business models to the student. The course is divided into 3 sub-sections: Section one is dedicated to introducing business model canvas as the generic framework for designing business models. The second section focuses on introducing platform economy as a new business model, and the third section is covering the discussion on traditional media business models and evaluating them based on generic models studied in the previous sections.
- Teacher: Mehdi Aqarabi