In the rapidly evolving landscape of media, communications, and journalism, the traditional focus on "content" has expanded to embrace the immense significance of the "platform". Although content is still the king, the platform reigns as the kingdom. This comprehensive course on social media marketing is designed to equip students with the necessary skills and knowledge to thrive in this dynamic digital realm.
As social media platforms continue to shape the way we consume and share information, understanding their workings and harnessing their features is essential for aspiring media professionals. This course bridges the gap between theoretical frameworks and practical applications, empowering students to leverage social media effectively in various contexts, both in the public and private sectors.
Starting with the foundations of digital marketing and social media, students will explore the transformation of media from a one-way street to a double-way super-highway, fueled by user-generated content and media convergence. Through engaging theoretical discussions and real-world case studies, participants will gain insights into using social media as a powerful business tool.
Throughout the course, students will be guided through the entire digital marketing practice, from strategic planning and mobilization to execution, auditing, and performance evaluation. With a focus on the most popular social media platforms, students will emerge as adept digital marketers equipped to thrive in today's competitive landscape.
- Teacher: Mehdi Aqarabi