Principles of Marketing
Course description: The course of Principles of marketing is designed to provide you with a broad overview of the rationale and functions of marketing in business. You will become familiarized with different marketing theories and applications. This course will provide students with a basic understanding of the constituent elements of the marketing function in organizations and will develop analytical and diagnostic skills in dealing with marketing situations. Students will learn how marketing objectives are matched with marketing strategies and programs.
- Teacher: Alexander Ostrovskiy