MacroeconomicsThis is a part of economics that seeks to simplify and show the progress of whole economies rather than focus on individuals or groups (which is microeconomics). |
MarginA profit margin is how much money a company made. For example, a gross profit of £1m on sales of £10m is a 10% profit margin. Companies can compare profit margins with others to see how they are doing. |
Market segmentationA market segment is a division of a market with similar characteristics (e.g. age, gender, religion) that cause them to demand similar products and/or services. For example, in an area with a large Jewish community, kosher foods are likely to be in greater demand. |
Market shareThe percentage or portion of the overall market controlled by one company. |
Marketing mixThe combination of marketing elements used by a company to encourage consumers to purchase its product or service. Also known as the seven Ps: product, price, promotion, place, people, process, physical evidence. |
MergerWhen two or more companies are combined into one. |
MicroeconomicsThis is a part of economics that concentrates on the actions of individuals and groups, rather than of whole economies (which is macroeconomics). |